beautiful fashion

The Bon Jovi guitarist and designer Nikki Lund have teamed up to launch fashion line White Trash Beautiful. Here they discuss the clothing line and its launch.

Not content with playing in a world tour alongside his Bon Jovi band-mates, guitarist Richie Sambora has teamed up with musician and designer Nikki Lund to launch a new fashion range White Trash Beautiful.

Since it launched in March 2010 at Los Angeles Fashion Week in March 2010. White Trash Beautiful has taken America by storm and can include the likes of Carrie Underwood and Miley Cyrus among its celebrity fans.

The British launch of new fashion label White Trash Beautiful and its Autumn/ Winter 2010 collection at London's Indig02 turned out to be a family affair as the whole of Bon Jovi and their clans offered their support.

On this occasion Jon Bon Jovi was pleased not to be centre stage as his daughter Stephanie Rose made her debut on the catwalk in his long-time friend's clothes.

Along with Stephanie Rose on the catwalk were Natt Weller, the son of Paul Weller, and Frank Lanpard's ex, Spanish model Elen Rivas.

Explaining how the fashion line came about, Richie Sambora said: "Jon and I had this idea for a song “White Trash Beautiful” and I was walking around the house one day and thought this song sounds like a clothing line.

"Nikki had an amazing line of clothes called Eccentric Symphony and I was a fan. I called her up and it all started from there."

Nikki Lund added: "I have always admired Richie’s unique personal style in music and fashion. He is a brilliant artist and trendsetter with over 30 years in the business. It is so inspiring working with him."

The range uses distressed leather to create edgy zip-decorated jackets, risque metallic capes, sexy dresses and evening gowns.

But the collection will not be in the shops until the autumn. You can, however, buy it online from July.