dress woman fashion dress fashion 2010

Last Wednesday March 3^rd, Milan fashion week drew to a close after seven exciting days spent presenting the new women’s collections on the catwalks for the next autumn-winter season 2009/2010. The most famous Italian fashion houses took part in this fashion event, showing their creations and conveying the image of a refined, self-reliant woman, who loves luxury, with a strong personality and intriguing sensuality.

Milan fashion week was eagerly anticipated by fashion journalists, media and critics because they were all curious to know what Italian designers would be able to achieve. How would they represent the idea of Italian fashion and style in such a difficult period as this, with the fierce economic recession affecting the entire world?

Looking at this fashion week, it is not difficult to realize that the economic crisis really exists and that it is negatively impacting the fashion world too, which in everybody’s imagination is the symbol of perfect beauty, the expression of a woman’s dream. Italian fashion houses, just like most Italians, are suffering because of this recession: people are less likely to buy luxury clothes or accessories anymore and the fashion sector is at a standstill which provokes an incredible loss of money, very few profits and the inevitable decision to make some budget cuts in the creation of a luxury fashion collection.

This year, more than 10 famous brands decided not to take part in Milan fashion week because of the impossibility of preparing an appropriate collection which would enhance the brand and their popularity. The Florentine designer Roberto Cavalli just presented his own collection, and had to give up presenting the JUST CAVALLI line, because the company ITTIERRE with whom he collaborates in the creation of this line, is facing some economic problems and was no longer able to guarantee him a collection that would live up to the brand image and its popularity around the world. Other designers that took part in this Italian event were criticized for putting together poor and unexciting collections.