Monday, June 14, 2010

lifestyle fashionEvery LEMAX product that one buys today stands for fashion, innovation, style and affordability.


Every LEMAX product that one buys today stands for fashion, innovation, style and affordability. The brand created and marketed by Winstar, based in Bangalore, has witnessed a phenomenal growth in a short span of time due to the concentrated effort in both innovative product development and strategic positioning. They have created a balance of perfect pricing, comfort and fit. Doing away with the typical, the beaten (to death) routes, the brand has always stayed clear of the “me too” and cliques and struck a different note in product merchandise, marketing and brand positioning.
BRAND PROMOTERSThe key promoters of the brand LEMAX are Brijesh and Jinesh Shah. The company, Winstar Fashions Pvt. Ltd. was started in 1975
BRAND IDEOLOGYWith no compromise on quality, the brand believes that the product has to offer its users a value that goes beyond the MRP. Their products reflect a deep ingrained philosophy of providing our customers along with every garment, the tag of attitude, individuality and style. The core strength of Lemax has always been to possess a good understanding of the fashion scene and translate it at a phenomenal affordability.
USPThe products created under the label are exclusively styled with a special eye on design.Every LEMAX product that one buys today stands for fashion, innovation, style and affordability. The brand created and marketed by Winstar, based in Bangalore, has witnessed a phenomenal growth in a short span of time due to the concentrated effort in both innovative product development and strategic positioning. They have created a balance of perfect pricing, comfort and fit. Doing away with the typical, the beaten (to death) routes, the brand has always stayed clear of the “me too” and cliques and struck a different note in product merchandise, marketing and brand positioning.
BRAND PROMOTERSThe key promoters of the brand LEMAX are Brijesh and Jinesh Shah. The company, Winstar Fashions Pvt. Ltd. was started in 1975
BRAND IDEOLOGYWith no compromise on quality, the brand believes that the product has to offer its users a value that goes beyond the MRP. Their products reflect a deep ingrained philosophy of providing our customers along with every garment, the tag of attitude, individuality and style. The core strength of Lemax has always been to possess a good understanding of the fashion scene and translate it at a phenomenal affordability.
USPThe products created under the label are exclusively styled with a special eye on design.

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